mission
the Launch

On June 26th, 2005, Loosen Up Toronto launched the premier tasting on the new Loosen Up Toronto flavour. Using an old-fashion method of ice and rock salt, Kensignton Market Organic Ice Cream's Brad K...unveiled the new flavour : Oatmeal and Menochivitz wine ice cream. Lots of folk came out, there was music , a bicycle rick-shaw and a general loose time was had by all....

setting up...
the musicians
Brad mixes the oatmeal into the ice cream mix.
a crowd scrambles to try the new flavour...
the people are lovin it!
A special thanks to Dave the ice-cream man.
 
Rick Conroy sugar-rushes on the rickshaw.
Special thanks to spontaneous event photographer Michael Roerecke, who took all these photos.
This is only the beginning...
A big thank-you to all the people who helped out at this event and made it possible.